website / blog / branding / email marketing
We created this award-winning e-commerce website for a line of skincare products that focuses on combating the effects of stress. The site allows users to complete a skin consultation and stress tests, view stress tips - and find the solution to overstressed skin with an array of premium products.
We recently updated the skyn website to include a fixed navigation that remains on the page and shrinks as the visitor scrolls. To help capture their brand mission of clean skincare using only pure ingredients from Icleand glacial water, we added a streaming waterfall video on the homepage.
The Skynny blog is a separate destination website with a distinct, more informal personality, developing skyn ICELAND as a lifestyle brand. Lively, engaging content serves to connect with the target market and build an online community among friends and fans of skyn ICELAND. We created both the logo and website.
To help drive sales to the website, we create and send weekly email blasts to their subscriber list. The eblasts vary in content, from seasonal sales, new product announcements and editorials from the founder or their blog.
In addition to managing the digital side of their business, we also create signage and print collateral for their retail partners – Ulta, Marks & Spencer and John Lewis to name a few. This includes creating renderings and final artwork of the planograms (product displays) and accompanying collateral.