Beauty by Popsugar
packaging / collateral / email marketing
Newly launched in March 2018 by Lisa Sugar, BEAUTY by POPSUGAR is a new beauty line inspired by input from POPSUGAR.com's 100 million beauty junkies and Lisa’s personal passion for beauty. We designed the shipping box and collateral that customers receive after purchasing the product. This includes the design of the box, a clear plastic pouch, product brochure, tattoos, thank you cards and receipt holder. We also had the pleasure of working on some of the primary and secondary package designs.
We also designed multiple presentations, including a corporate pitch deck to present to potential retailers, a marketing plan and a training binder for their sales team.
We also developed an email marketing template and designed and programmed their regular eblasts.