Beauty by Popsugar
packaging / collateral / email marketing
When millennial media company PopSugar decided to launch a beauty line based on its lifestyle content property, the company came to Darling Design for help with its latest launch. Inspired by feedback from PopSugar.com's 100 million-plus viewers and cofounder Lisa Sugar's personal passion for style and allure, BEAUTY by POPSUGAR has a built-in audience of millennial women who are focused on versatile, trend-driven, and socially and environmentally conscious beauty products.
Darling Design provided the layout and composition of BEAUTY by POPSUGAR's initial launch collateral, which included working on the beauty line's logo, crafting the look for BEAUTY by POPSUGAR's shipping box and retail collateral (which includes a clear plastic pouch for orders, product brochure, tattoos, thank you cards, and receipt holder), and putting together a striking pitch deck for prospective retail customers like Sephora and Ulta Beauty.