BEAUTY by POPSUGAR
website / branding / email mktg / presentations
Inspired by feedback from PopSugar.com's 100 million-plus viewers, BEAUTY by POPSUGAR has a built-in audience of millennial women who are focused on versatile, trend-driven, and socially and environmentally conscious beauty products. Darling Design has been involved in all aspects of the brand, from the logo design and launch packaging, to the website and digital marketing.
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Worked with the brand founders from the beginning, creating the first pitch deck and assisted in the logo development, ensuring that it tied into their parent company, PopSugar’s, original identity.
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We evolved the pitch deck into a corporate presentation to pitch to Sephora and Ulta and developed a Marketing Plan to present to Investors. Prior to launch, we developed a robust training deck for Ulta employees, which we later condensed and transformed into a PowerPoint.
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Darling design was responsible for the launch collateral, which included a gate-fold brochure outlining the brand and products, shipping box, tattoos, product pouch, and receipt holder.
We also designed the packaging for the three, free sample products that were offered to customers at checkout. -
We designed the first iteration of the gondola to display their products at Ulta. This included creating photoshop renderings of the display and of each product.
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We designed, developed, and managed BxPS’s email marketing.
We also updated the homepage creative with seasonal campaigns and took over maintenance of website in 2019, integrating a reviews platform and an affiliate program.
In 2020, we designed and implemented the BEAUTY by POPSUGAR store on Amazon.com
Roles:
Packaging & Collateral
Shipping box and retail collateral (which includes a clear plastic pouch for orders, product brochure, tattoos, thank you cards, and receipt holder). Also designed the palette packaging and the packaging for the sample-sized products.
Email Marketing
Darling Design created, managed, and distributed weekly email blasts to BEAUTY by POPSUGAR's subscribers, providing customers information on sales, new product releases, and makeup tips.
Digital Marketing
We designed and implemented the BEAUTY by POPSUGAR store on Amazon. This included reformatting 400 of their product images, variants, and model shots to be the correct format and so all images displayed consistently on all pages.
