The Turmerator

brand identity / website / packaging

Photo of Man doing yoga
Turmerator Logo

Darling Design was retained to create the entire brand from insights through launch for a new direct-to-consumer wellness brand, The Turmerator. As the market has evolved, The Turmerator was created as consumer-friendly brand that is elegant, educational, and approachable for a target audience that is looking for a new trustworthy brand in the healthcare.

photo of Turmerator bottle


The client wanted to create an apothecary feel while feeling modern and approachable. The target audience is a millennial male – but this also needs to appeal to the ‘female’ influence in his life. Darling Design created packaging that not only fills all of these requirements, but is also is unique enough to stand out on the shelf in health food stores.

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Photo of Turmerator Website


Having the right user experience is critical in the DTC marketplace when launching a new brand to new digital-first audiences. Leveraging the Shopify platform, Darling Design created and implemented the end-to-end ecommerce experience for The Turmerator that is fast, eye-catching, and powered by a seamless buying experience for the customer. (