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SERVD
branding / packaging / website / email marketing / collateral

SERVD is a new membership-based video streaming service that offers live, virtual cooking workshops with renowned chefs from all over the world. Darling Design was hired to create a visual identity that was bold and sophisticated and that would stand out and not be too cliché.
Logo Exploration
Our first round included a few variations of either a decorative food drizzle. Once the logo was chosen and finalized, we explored various logo marks that could stand with the logo or on it's own.

Final Logo

Ongoing Work
Darling Design is also working on and managing the Servd Live website, email marketing and management, packaging, and collateral.