branding / packaging / website / email marketing / collateral


SERVD is a new membership-based video streaming service that offers live, virtual cooking workshops with renowned chefs from all over the world. Darling Design was hired to create a visual identity that was bold and sophisticated and that would stand out and not be too cliché.

Logo Exploration

Our first round included a few variations of either a decorative food drizzle. Once the logo was chosen and finalized, we explored various logo marks that could stand with the logo or on it's own.

Photo of various logomark ideas on packaging

Ongoing Work

Darling Design is also working on and managing the Servd Live website, email marketing and management, packaging, and collateral.