Plastic Surgery & Dermatology of NYC
branding / collateral
This medical practice run by husband Dr. Elie Levine, a plastic surgeon, and wife Dr. Jody A. Levine, a dermatologist, hired Darling Design to create a brand identity that would convey its unique integrated approach and help it stand out in the crowded and highly competitive New York market.
Darling Design developed a logo symbolizing the practitioners’ personal touch and refined aesthetic sensibilities – a branded look and feel developed further with the stationery system. We also designed two distinct business cards for Dr. Jody A. Levine, who practices both adult and pediatric dermatology.
The collateral materials also consist of a branded brochure, which elaborates on the benefits and added value that Plastic Surgery & Dermatology of NYC offers by pairing its dual specialties under one roof.
Using the logo as a touch point, we completed the branding with outdoor and indoor signage.