branding / presentation / email
For Parker, an apparel brand within the Kellwood portfolio, we created a 32-page brand book to help market and generate awareness for the Parker brand. The design reflects the brand’s chic "Parker girl" personality and the vibrant colors, patterns and textures of the clothing.
The design of the brand book was adapted to an 18-page PowerPoint deck, giving the salesforce an informative and engaging presentation piece to share with potential buyers.
On an ongoing basis, Darling Design is responsible for creating evites to announce previews of Parker’s seasonal collections.