Francine Home Collection
branding / collateral / website
Francine Home Collection is a line of luxury linens created by interior designer Francine Murnane. Darling Design redesigned her logo to better reflect the sophistication of her products and match their signature colors.
We also redesigned the Francine Home Collection website to align with the new brand identity, echoing its muted tones and clean, understated aesthetic. The website is designed and programmed for easy navigation on any device.
Maintaining a consistent, recognizable Francine Home Collection brand across all media, Darling Design created a suite of printed collateral materials, including branded business cards, square handout cards and note cards with custom envelopes, as well as an event postcard, which discreetly serves the dual purpose of promoting Francine Murnane Interiors. The logo, featuring a stylized fleur-de-les, is a focal point of the design. As a final touch, substantial card stock was selected to underscore the upscale nature of the brand and appeal to high-end consumers.